We have ten principles.
There’s a lot written about purpose and the value it can have for an organization. But there remains a disconnect between saying you have a purpose and operating as a purpose-driven organization. It runs so much deeper than marketing campaigns and charitable donations. Purpose must be woven into your DNA.
Once you've defined your purpose, you may ask, "Now what do I do?"
To answer your question, we've synthesized research and thought leadership into ten guiding principles. It's time for the doers to get doing.