We help you align your organization around your purpose.
 

purpose

[pur-puhs]

noun

1. the why; the reason for which something exists or is done

2. why you matter to society and the world

 
 
 
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Why do you matter as an organization?

This is the core question purpose forces us to answer. Your response should take into account your team, your leadership, and the communities you serve. It should give both your organization and your community the opportunity to rally around the same cry - and provide a clear direction toward which everyone can drive.

 
 
 
 
 
 

So, where’s the research that proves this is actually useful?

Take a look at our in-depth review of the research that proves the benefits of having a clear and integrated purpose, as well as the trends that demonstrate that it’s likely here to stay.

 
 
 
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Why does this matter now?

We all want work that feels meaningful. Organizations want committed team members to thrive within a work environment that fosters productivity, creativity, and basic human value. We also want organizations that speak to our values and actually make the world better.

 
80%
of people are more loyal to purpose-driven brands than traditional brands
 
3/4
of people are more willing to defend purpose-driven brands
 
2/3
of 18 to 34 year olds think companies should put society's interests first
 
 
 
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What does it mean to be purpose-driven?

Being purpose-driven isn’t a specific action; it’s a way of thinking, a way of doing business, and a way of leading. It means your purpose guides your decision making at all levels, and you're motivated by forces larger than immediate financial return.

While every organization is unique, we’ve identified 6 key traits that set purpose-driven organizations apart.

 

THIS IS OUR NEW REALITY

"This is a view shared by employees, customers and communities. CEOs of firms of all sizes are clearer than ever before – purpose and profit go hand in hand."

 - JOSH HARDIE, DEPUTY DIRECTOR-GENERAL OF THE CBI

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Do you want to be purpose-driven?

To better understand if your organization is striving to be purpose-driven, take our assessment.